Meet The Team

Product Manager

Julanny Acevedo

Julanny has 9 years of experience in project management, design, and analysis at Fortune 500 companies. In addition, she has a passion for helping B2C startups with consumer psychology-driven design. She has a BBA in Finance from CUNY Baruch College. 

Kate Jahnsen


Kate focuses on incorporating behavioral psychology into her research and designs. Her work emphasizes empathy and delves into the human psyche to craft user-centric prototypes. She has a BS in Psychology from CUNY Brooklyn College and is a certified app designer by General Assembly.

Helaina Ferraioli

Social Media Lead

Helaina has deep expertise in social content production and marketing, having led all social marketing for the NYC-based antique store, Yesterday's News, where she grew Instagram followers by 8,000 in six months and launched a weekly blog. She is currently pursuing an MS in marketing from Johns Hopkins. 

Shanna Liu


Shanna is an experienced executive with 10+ years of strategy and operating experience in scaling B2C startups. She was previously a consultant at McKinsey and graduated from the Wharton School at the University of Pennsylvania.

Daniel LeBlanc

Data Scientist

Daniel has a strong background in data science analytics from his experience at McKinsey, JPMorgan, and most recently, an AI software startup where he designed and built products that implement machine learning-based predications, computer vision, object tracking, and natural language processing.

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Daniel Brown

Engineering Lead

Dan is a passionate software developer with 7 years of programming experience and has developed two SaaS iOS mobile applications currently in the Apple App Store. He graduated from Wester Chester University with a BA in Computer Science. 


Amy Bottomley

Social Media Analyst

Amy has a background in both organizational and entertainment social media relations and marketing. She recently graduated from Montclair State University with a BA in Communications and Media Arts with a focus in Public Relations.

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Giff Carter


Giff is a seasoned executive with over 20 years of experience in growth strategy, business development, and operations at both Global 100 companies and startups. He also has extensive experience investing in and advising startups from the seed through growth stage.